About Us
The brand “jAAwalker” is intended for those who have struggled with alcoholism and choose to break their anonymity out of a sense of honestly and gratitude. They also may agree that in choosing to do so strengthens their sobriety and help others in a fellowship. Having the “Promises” of their programs come true, through a spiritual way of living, they wish to carry out the service and message of the 12 th step openly with pride. Once hiding inside the control of our egos, we can now proudly admit and face this cherished way of life we have come to know and love.
The first of many stories I related to in the AA big book was that of the “jaywalker”. The analogy of a jaywalker running out into traffic over and over again in relapse, risking greater damage to himself and those he loves, became real to me. The progressive insanity of that and this disease hit home for real. This has been the inspiration for this brand and the other messages many of us can relate too shown on the products.
By no means do we look down on those who can enjoy a drink. Most can stop
whenever they feel the need and manage life successfully. Rather, we want to reach those who simply can not pick up no matter the severity of the consequences. If you fall in this category and wish to be a beacon to help others who still silently suffer, or are just proud of your commitment in the program, then jAAwalker brand will have a shirt, hat or hoodie you’ll love to show off.
Furthermore, in honor of the Seventh tradition, a contribution will be made directly to A.A world services for every product sold. God bless and keep coming back…. it works if you work it.
The first of many stories I related to in the AA big book was that of the “jaywalker”. The analogy of a jaywalker running out into traffic over and over again in relapse, risking greater damage to himself and those he loves, became real to me. The progressive insanity of that and this disease hit home for real. This has been the inspiration for this brand and the other messages many of us can relate too shown on the products.
By no means do we look down on those who can enjoy a drink. Most can stop
whenever they feel the need and manage life successfully. Rather, we want to reach those who simply can not pick up no matter the severity of the consequences. If you fall in this category and wish to be a beacon to help others who still silently suffer, or are just proud of your commitment in the program, then jAAwalker brand will have a shirt, hat or hoodie you’ll love to show off.
Furthermore, in honor of the Seventh tradition, a contribution will be made directly to A.A world services for every product sold. God bless and keep coming back…. it works if you work it.